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The WJP Index, published by MVI Marketing's Jewelry Consumer Opinion Council (JCOC), is a relative measure of consumers' most recent and expected jewelry purchasing.
The Index is interpreted as consumer purchasing relative to a base period average. An index of 100 indicates no change; anything above 100 indicates an improvement. Use the WJP Index as an invaluable tool to gauge the actions of actual consumers within the fluctuating jewelry market.
The WJP Index graph is yours to use, with appropriate source notation. Take advantage of this valuable ability of being able to track consumer buying trends by week, month, and/or year. We also have supporting information—Gender, Region and Income—which we can supply upon request.
For additional insight and analysis on consumer purchasing trends and likely future behavior, the Jewelry Consumer Opinion Council can help.
JCOC can create a customized study incorporating in-depth market research, strategic analysis and planning, implementation, and more—all based upon our extensive history and experience within the gem and jewelry industry.
To learn more about JCOC, click here.
©2006 MVI Marketing Ltd. All rights reserved.
WJP Index | Full Methodology | Disclaimer
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