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About JCOC & JIOC
JCOC was founded in 2001 with the mission of providing the gem and jewelry industries with fast, efficient, effective, and powerful business and market intelligence about their jewelry products and their respective end-use consumers. JCOC, through its parent company MVI Marketing Ltd, succeeds through industry experience and wisdom...
JCOC Research Reports
The Jewelry Consumer Opinion Council's team researches and provides in-depth reports on gem and jewelry industry trends. In this section you will find JCOC's Monthly Omnibus studies, Weekly studies, Year-in-Review reports, Industrial Studies, Monthly Buying Trend Tracking Reports, and much more which will give your business the information it needs to stay ahead and above the competition...
- JCOC Omnibus and Bi-Monthly Studies
Omnibus and Bi-Monthly studies explore a wide variety of jewelry industry topics and cover jewelry consumer buying habits, plans, purchase outlets, satisfaction levels, and what influences their purchases...
- JCOC Year-In-Review Reports
Receive the complete picture for each year: the trends, the strengths, the weaknesses. All of the year's reports are gathered, analyzed, compared against previous years, and presented as a complete picture for your use...
- JCOC Report Subscription Service
JCOC believes that its vast collection of reports focusing on topics critical to the jewelry industry is also critical toward your business strategy. Receive unfettered access to all reports, including the Year-in-Review reports, for a full 12 months. We have the information...
- JCOC Voice of the Jewelry Consumer
JCOC Voice of the Jewelry Consumer is a bi-monthly e-newsletter for the jewelry industry with insights and analysis of the latest issues and challenges faced by jewelry consumers throughout North America; Valuable consumer market research for understanding the moving target that is today's jewelry consumer...
WJP Index
The WJP Index measures consumers' behavior - past and future in increments of seven days - so that users of the Index can gain insight into what U.S. resident consumers are doing and what their purchase trends are. Shown in the current Index is the most recent survey data.
E-Newsletters
View the latest edition of Voice of the Jewelry Consumer as well as previously released issues...
Press Access
Editors and reporters hungry for up-to -the-minute research on the fine jewelry, watch, and gem consumer markets can gain access to the JCOC's current and archived research reports...
Contact Us
Let JCOC show you how we can help you by setting up a customized, no-obligation web presentation about how the JCOC can use their extensive business and market intelligence to help you research your markets and plan your strategic growth...
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