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JCOC Customized Studies

We Supply Market Intelligence for the Jewelry Industry.

Let us help you...JCOC & JIOC encompass both ends of the jewelry industry.

Research is the key to sound business strategy. JCOC’s Customized Studies, the core of JCOC’s customer services, are relevant real-time pictures of consumer sentiment and a critical and essential part of successful business strategy. JCOC’s Customized Studies base their strength on five fundamental factors:

  • Market Research
  • Market Intelligence
  • Strategic Analysis
  • Planning
  • Insight

    Using its extensive history in the jewelry industry, JCOC builds Customized Studies to focus on the needs of those within the industry. Studies are conducted using JCOC’s extensive consumer panel list of over 100,000 U.S. and Canadian participants. A sampling of possible research avenues includes:

  • Brand Equity/Logo/Advertising Response Studies:
        - Test new communication concepts
  • Product Line Response Studies: 
        - Evaluate consumer preference with style lines, gem cut, price, etc.
  • Retailer Preference Studies: 
        - Assess Competition, Quantify market size and market share, Determine consumer venue preference,…
  • Industry Issues: 
        - Test consumer response to industry-specific concerns.

    Whether you are a U.S. fine jewelry retailer or wholesaler wishing to expand beyond a web site into brick-and-mortar retail locations, a foreign company looking for the best angle for entering the U.S. market, or someone from the jewelry industry needing a industry-focused study, JCOC’s Customized Studies will provide the answers to your questions.

    JCOC knows how to effectively build a study geared toward your needs, deploy the study using JCOC’s extensive list of consumers, and analyze the resulting data. JCOC is the answer to your research needs.

    Prices range with sample specificity and complexity of analysis. 

    Please contact us should you care to inquire further about JCOC Customized Studies, or if you would like to find out more about JCOC AutoPilot or Omnibus questions. 
    • The Jewelry Consumer Opinion Council (JCOC) Intelligence Center is the source for information about the gem and jewelry industry, concentrating on issues and trends that help industry professionals worldwide make critical and informed decision. The JCOC Intelligence Center provides Gem and Jewelry Industry Reports and Studies covering Jewelry Purchases, Jewelry Sales, Jewelry Buying Trends and more.
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    Subscription
    		 Report Subscription Service
    The JCOC Subscription Service will provide you 65% and more in savings for a year of UNLIMITED access to new reports as well as to our archive of all JCOC reports
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    WJPI
    		 Weekly Jewelry Purchase (WJP) Index
    Our proprietary software tracks actual and anticipated jewelry purchases and, conversely, jewelry sales, every week to reflect consumer buying patterns.
    Take me to the WJP Index
    Mystery Shopper
    		 Mystery Shopping
    Evaluate all levels of your business' interaction with the consumer, from phone to online services to actual in-store experiences. Incredible marketing tool to increase the efficacy of and profit of your company.
    Contact us for more information
    WJPI
    		 JCOC Customized Studies
    Instead of gleaning information from our Omnibus studies, you can create your own in-depth study using customized questions shaped with more latitude in respondent sampling, and offering deeper analysis.
    Contact us for more information
    Study Demonstration
    		 JCOC Study Demonstration
    Interested in finding out what JCOC Surveys and Reports look like? Try our free JCOC Study Demonstration and view the resulting Report to learn how much you can benefit!
    Take the Study | View the Report
    Jewelry Industry Opinion Council (JIOC)
    		 Jewelry Industry Opinion Council (JIOC)
    JIOC offers the gem and jewelry industries the same in-depth surveys as JCOC provides with retail consumers, but focusing on industry issues and participants.
    For more information
    Inquire Form
    		 Inquire Form
    Contact us to schedule a customized, no-obligation web presentation on how JCOC can help you with extensive market research and strategic growth.
    Place Inquiry
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