JCOC Market Research
The Jewelry Consumer Opinion Council's team researches and provides in-depth reports on gem and jewelry industry trends. In this section you will find JCOC's Monthly Omnibus studies, Weekly studies, Year-in-Review reports, Industrial Studies, Monthly Buying Trend Tracking Reports, and much more which will give your business the information it needs to stay ahead and above the competition. Find out what the consumers wants through these easy to read and understand reports.
New: JCOC Report Subscription Service!
The JCOC Report Subscription Service will provide you 65% and more in savings for a year of UNLIMITED access to new reports as well as to our archive of all JCOC reports.
JCOC is offering a special subscription service with which you can receive 12 months of JCOC Omnibus Reports, as well as unlimited access to all of our current and archived reports, for only $1,495. This is 65% of $4,313, the purchase price for a year's worth of individual reports!
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JCOC Omnibus and Bi-Monthly Studies
Omnibus and Bi-Monthly studies explore a wide variety of jewelry industry topics and coverjewelry consumer buying habits, plans, purchase outlets, satisfaction levels, and what influences their purchases. These detailed jewelry research reports are conducted through online surveys and completed by thousands of panel members each month.
 Go to JCOC Omnibus and Bi-Monthly Studies |
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JCOC Monthly Buying Trend Reports (FREE)
The Monthly Buying Trend Reports measure and gauge consumer sentiments to the present economy and their relative purchasing behavior each and every month. A comprehensive and timely study of the consumer and his or her purchasing behavior, especially in the fine jewelry market, presents clear consumer trends. Topics which are investigated include:
- Consumer sentiment toward the economy - past, present and anticipated
- Consumer sentiment on the influence of the economy on fine jewelry buying
- Purchases of fine jewelry and/or watches
- Style of most expensive fine jewelry purchased
- Amount spent on fine jewelry
- Where the fine jewelry was purchased
- Monthly purchases from TV Home Shopping Stations
- Online Purchase
- Retail Outlet Purchases
- Mail Order Purchases
Please contact us with any questions.
Go to JCOC Monthly Buying Trend Reports (FREE) |
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JCOC Industry Studies
Special studies conducted on issues specific to the jewelry industry, such as Blood Diamonds, Fair Trade, One-of-a-Kind Jewelry, and more.
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JCOC Year-In-Review Reports
Receive the complete picture for each year: the trends, the strengths, the weaknesses. All of the year's reports are gathered, analyzed, compared against previous years, and presented as a complete picture for your use.
Go to JCOC Year-In-Review Reports |
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JCOC Report Subscription Service
JCOC believes that its vast collection of reports focusing on topics critical to the jewelry industry is also critical toward your business strategy. Receive unfettered access to all reports, including the Year-in-Review reports, for a full 12 months. We have the information.
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JCOC Voice of the Jewelry Consumer
JCOC Voice of the Jewelry Consumer is a bi-monthly e-newsletter for the jewelry industry with insights and analysis of the latest issues and challenges faced by jewelry consumers throughout North America; Valuable consumer market research for understanding the moving target that is today's jewelry consumer.
Go to JCOC Voice of the Jewelry Consumer |
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