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The Jewelry Consumer Opinion Council (JCOC) Intelligence Center is the source for information about the gem and jewelry industry, concentrating on issues and trends that help industry professionals worldwide make critical and informed decision. The JCOC Intelligence Center provides Gem and Jewelry Industry Reports and Studies covering Jewelry Purchases, Jewelry Sales, Jewelry Buying Trends and more.
JCOC Current Reports

2006 VOJC - Volume 4, Edition 22
- From the CEO’s Desk: Purpose and Innovation
- Upcoming Ethical Issues Study
- Diamond Purchasing Report
- WJP Index as of 21 Nov 2006
- 2006 Year-in-Review Report

2006 Voice of the Jewelry Consumer - Volume 4, Edition 21
- From the CEO’s Desk: Too Old for Research?
- Diamond Purchasing
- WJP Index as of 7 Oct 2006
- Correction to Watch Study
- JCOC AutoPilot FREE Trial
- Report Subscription Service

2006 VOJC - Volume 4, Edition 20
- From the CEO’s Desk: Inspiration into Innovation
- WJP Index as of 24 Oct 2006
- Pearls
- The Blood Diamond – 2nd Consumer Study
- JCOC AutoPilot Trial FREE
- Report Subscription Service

2006 VOJC - Volume 4, Edition 19
- CEO‘s Desk: India - The Land of Unprecedented Opportunity
 - WJP Index as of 10 Oct 2006
- Holiday Purchasing
- Monthly Buying Trend Report
- FREE: JCOC AutoPilot Trial
- Report Subscription Service

2006 VOJC - Volume 4, Edition 18
- From the CEO’s Desk: Innovation Not Dead Yet
- WJP Index as of 26 Sept 2006
- Cell Phones & iPods are Replacing Fine Watches
- Size Does Matter: Consumers Polled on Jewelry Sizing

2006 VOJC - Volume 4, Edition 17
- From the CEO’s Desk: The Moving Target
- WJP Index-as of 13 Sept 2006
- JCOC Conducted Special Study During GIA Symposium
- JCOC Examines Internet Purchasing
- JCOC Offers Mystery Shopping

2006 VOJC - Volume 4, Edition 16
- From the CEO’s Desk: All Aboard for JCOC AutoPilot
- WJP Index as of 01 Sept '06 
- JCOC Deployed Special Study During GIA Symposium
- Consumers' In-Store Experience at Brick-and-Mortar Stores
- JCOC Offers Mystery Shopping

2006 VOJC - Volume 4, Edition 15
- From the CEO’s Desk: It’s Not About the Money
- WJP Index as of 25 Aug 2006
- JCOC Deploying Special Study During GIA Symposium
- Quality Ethnic Jewelry in the U.S. Jewelry Market
- Upcoming Study of the Future of the Watch Market

2006 VOJC - Volume 4, Edition 14
- CEO Message: Folk Marketing
- WJP Index as of 1 Aug 2006
- JCOC Attending GIA Symposium
- Upcoming Study: Future of the Watch Industry

2006 VOJC - Volume 4, Edition 13
- JCOC Focus: Father’s Day and Graduation Purchases
- WJP Index as of 21 Aug 2006
- JCOC Report Subscription Service
- Affiliate Program

2006 VOJC - Volume 4, Edition 12
- JCOC Focus: Wedding Anniversary Purchases
- CEO Message: Women Prefer Gadgets
- WJP Index as of 4 Aug 2006
- JCOC’s 2005 Year-In-Review: 2006 Strategic Planner

2006 VOJC - Volume 4, Edition 11
- Jewelry Purchases by Singles
- Celebrity Endorsers Losing Buzz
- WJP Index as of 27 July 2006

2006 VOJC - Volume 4, Edition 10
- Birthday Gift Purchases
- WJP Index as of 19 July 2006
The Blood Diamond movie
- CEO Message: Measuring Customer Satisfaction

2006 VOJC - Volume 4, Edition 9
- Diamond & Jewelry Branding
- CEO Message: Jewelry: The Ancient Growth Market
- JCOC Report Subscription Service
(released June 2006)

2006 VOJC - Volume 4, Edition 8
- JCOC Focus: Mother's Day 2006
- CEO Message: Why Do We Research?
- Fair Trade & The Jewelry Industry

2006 VOJC - Volume 4, Edition 7
- JCOC Focus: Graduation 2006
- Expectations for Graduation 2006
- CEO Message: WD-40 Success
- JCOC's 2005 Year In Review: 2006 Strategic Planner

2006 VOJC - Volume 4, Edition 6
- JCOC Focus: Father's Day 2006
- Expectations for Father's Day 2006
- Father's Day Gifts: A Father's Perspective
- CEO Message: As The Propeller Turns

2006 VOJC - Volume 4, Edition 5
- JCOC Focus: GIA Concerns
- Going to JCK Las Vegas? We'll See You There!
- NEW: JCOC Report Subscription Service
- GIA Awareness & Perception

2006 VOJC - Volume 4, Edition 4
- JCOC Focus: Mother's Day 2006
- JCOC's 2005 Year-in-Review: A Strategic Planner for 2006
-
CEO Message: Marketing Perceived Value
- JCOC at JCK Las Vegas!

2006 VOJC - Volume 4, Edition 3
- JCOC Focus: Internet Shopping Behavior & Preferences
- Search Engine Optimization
- CEO Message: Advocates: The Marketing Missionaries
- NEW: JCOC Subscription Service

2006 VOJC - Volume 4, Edition 2
- JCOC Focus: Valentine's Day 2006
- CEO Message: What the Problems at Ford Could Teach the Jewelry Industry

2006 VOJC - Volume 4, Edition 1
- 2005 Holiday Season Results
- JCOC Focus: GIA Litigation
- JCOC Spotlight: Year-to-Year Comparison

2005 VOJC - Volume 3, Edition 8
- "Black Friday" and "Cyber Monday"
- Spontaneous Purchases
- JCOC Focus: Independent Jewelers

2005 VOJC - Volume 3, Edition 7
- JCOC Holiday Preview
- Why Consumers Don't Buy
- JCOC Close-Up: Consumer Confidence

2005 VOJC - Volume 3, Edition 6
- JCOC Focus: 2005 Holiday Season Preview
- JCOC Close-Up: Consumer Satisfaction

2005 VOJC - Volume 3, Edition 5
- June JCOC Focus: Gold
- July JCOC Focus: Sterling Silver
- White Gold "Most Desirable Metal," JCOC Finds
- JCOC Economic Data: Consumer Confidence Down

2005 VOJC - Volume 3, Edition 4
- JCOC Focus: Mother's Day 2005

2005 VOJC - Volume 3, Edition 3
- JCOC Focus: Fine Jewelry Purchases
- JCOC's Year in Review: A View into the Future
- Jewelry Manufacturer Finds Great Success with the JCOC

2005 VOJC - Volume 3, Edition 2
- JCOC's Year in Review: A View into the Future
- JCOC Industry Study: The Hispanic Jewelry Market in the USA
- JCOC Focus: Valentine's Day
- JCOC Industry Study: Colored Gemstones

2005 VOJC - Volume 3, Edition 1
- JCOC Focus: Consumer Watch Purchasing Behavior
- 2004 Year-in-Review
- New JCOC website

2004 VOJC - Volume 2, Edition 9
- JCOC Focus: Internet Shopping
- JCOC Satisfaction Survey
- Announcing 2004 Year-in-Review

2004 VOJC - Volume 2, Edition 8
- JCOC Focus: Jewelry Branding
- JCOC Satisfaction Survey

2004 VOJC - Volume 2, Edition 7
- JCOC Focus: Conflict Diamonds

2004 VOJC - Volume 2, Edition 6
- JCOC Focus: Earrings

2004 VOJC - Volume 2, Edition 5
- JCOC Focus: Father's Day 2004
- JCOC Focus: Gifts for Grads
- Women find jewelry attractive on men

2004 VOJC - Volume 2, Edition 4
- JCOC Focus: Mother's Day 2004
- JCOC Focus: Jewelry Shopping on Ebay

2004 VOJC - Volume 2, Edition 3
- JCOC Focus: Wedding Jewelry
- Tahitian Black Pearls

2004 VOJC - Volume 2, Edition 2
- JCOC Focus: Favorite Jewelry Item
- JCOC's 2003 Year-in-Review

2004 VOJC - Volume 2, Edition 1
- JCOC Focus: Valentine's Day 2004
- Consumers Optimistic About Future

2003 VOJC - Volume 1, Edition 1
- JCOC Focus: Planned Jewelry Buying for Holiday Season
- JCOC Focus: Jewelry-Buying Habits through Different Venues
- JCOC Focus: Most Effective Jewelry Advertising
- JCOC Focus: Consumer Perception of Economy

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