|
2006 VOJC - Volume 4, Edition 23
Table of Contents:
• From the CEO’s Desk: Laying the Foundation for a Successful Marketing Program
• Weekly Jewelry Purchasing (WJP) Index as of 5 December 2006
• November 2006 Monthly Tracking Report
• 2006 Year-in-Review Report
• Report Subscription Service...[Special Holiday Sale]
• How You Can Participate in a JCOC Omnibus
• JCOC AutoPilot Trial FREE...[Building Your Own Study]
• Newsletter Satisfaction Survey...[Satisfaction]
In this issue of the Voice of the Jewelry Consumer you will learn:
CEO Message: Laying the Foundation for a Successful Marketing Program
Just as you need to first design and plan a house before building it, you also need to know the parameters and trends of your products’ end-user as you construct your goals and marketing programs. JCOC provides the foundations integral for your business...[learn more]
How You can Participate in a JCOC Omnibus
Remember, you have the opportunity of adding question(s) (which do not need to relate to the main study topic) to each outgoing Omnibus. Adding a question is an economical way to present a specific question(s) or an issue to the vast JCOC consumer panel and receive immediate response. Each Omnibus question costs $350, with further savings offered at $1,500 for a suite of five questions. For more information, please contact us.
Weekly Jewelry Purchasing (WJP) Index
View the current WJP Index as of 6 December 2006, as well as comparative history with 2005. The WJP Index, published by MVI Marketing's Jewelry Consumer Opinion Council (JCOC), is a relative measure of retail consumers' most recent and expected jewelry purchasing, and a powerful barometer for your use...[view the WJP Index]
Report Subscription Service -- Special Holiday Sale
What has been the best offer available just got better. JCOC's Report Subscription Service, an invaluable resource which gives you access to all of JCOC's reports, is now only $995!...[Special Holiday Sale]
November Monthly Tracking Report
Results from the November 2006 Monthly Buying Trend study continue the ongoing compilation of consumer information...[Monthly]
2006 Year-in-Review Report
Throughout 2006 the JCOC has conducted over three dozen individual studies concentrating on the fine jewelry market. Now, before years' end, is the time to reserve your own copy of JCOC's in-depth 2006 Year-in-Review Report...[2006 Year-in-Review]
JCOC AutoPilot FREE Trial
Targeted high-speed market research is yours to try with a FREE five-day trial. Use the extensive JCOC e-panel to test products and marketing collateral with just a few mouse clicks...[Control Your Own Study]
To learn more about the JCOC, visit JCOC.info.
Back to Top
Laying the Foundation for a Successful Marketing Program
You might be looking at this newsletter because of our name – Jewelry Consumer Opinion Council (JCOC). We are, as the name implies, a company which presents extensive consumer opinion about jewelry and about the jewelry industry.
If you are striving for success within the retail jewelry market, you must know your end-user the consumer: his or her preferences, likes/dislikes, preferred retailers, shopping patterns, stances on issues affecting the jewelry industry. JCOC conducts a multitude of studies throughout the year on these issues and more – everything you need to know about the consumer, information you require for a profitable marketing program.
JCOC is now offering its popular Report Subscription Service for only $995 – a savings of $500 from the usual price of $1,495 – for the month of December only. JCOC's Report Subscription Service provides access to all JCOC reports – past, present, and future – for twelve months. Also included is the upcoming 2006 Year-in-Review Report which alone is valued at $595.
We encourage you to keep your finger on the pulse of the consumer. JCOC’s Report Subscription Service is the perfect vehicle to monitor that pulse.
Good Luck and Good Selling!
Marty Hurwitz
CEO MVI Marketing Ltd.
805-238-2842 direct line
E-mail: mhurwitz@mvimarketing.com
To learn more about the JCOC, visit JCOC.info.
Back to Top
The WJP Index, published by MVI Marketing's Jewelry Consumer Opinion Council (JCOC), is a relative measure of retail consumers' most recent and expected jewelry purchasing, updated on a regular basis. The WJP Index offers a powerful combination of both short-term and long-term tracking of consumer behavior—shown in increments of seven days—and is an invaluable tool to measure the actions of actual consumers within the fluctuating retail jewelry market.
The following graph presents a comparison of 2005 and 2006 WJP Indices. Examine the WJP Index for purchasing history and trends that affect your growth and profits. Contact us if you would like to extrapolate more information from our studies.
The Index is interpreted as consumer purchasing relative to a base period average. Use the WJP Index as an invaluable tool to gauge the actions of actual consumers within the fluctuating retail jewelry market.
For more information, visit JCOC.info.
Back to Top
JCOC doesn’t just do individual studies; it also conducts a variety of trend studies, including the Monthly Buying Trends. Every month the JCOC participants receive and complete a Monthly Tracking study which examines consumer purchasing behavior within a given month. With the extensive database for this series, JCOC is able to establish trends within all varieties of calendar configurations.
Following is a graph which portrays JCOC respondents' buying patterns with different jewelry styles from May of 2005 to November 2006. This information is only the tip of the iceberg.
Presented by itself the information is invaluable, especially when used in conjunction with the entire Monthly Buying Trend study results. JCOC consumer panelists are asked throughout the year about their most recent jewelry purchases, and about their experiences when purchasing jewelry online, at a retail outlet, or from a TV home shopping station.
A compilation and analyses of all of JCOC's Monthly Buying Trend Reports, as well as all of JCOC's 2006 and earlier studies, will be contained within the upcoming 2006 Year-in-Review Report. To find out more, read the following article and/or contact us.
To learn more about the JCOC, visit JCOC.info.
Back to Top
Scheduled for release at the beginning of January 2007 is our JCOC 2006 Year-in-Review Report. The 2006 Year-in-Review will consolidate all of the information from all studies JCOC conducted and published in 2006, and then offer comparisons, contrasts, analyses against JCOC reports from previous years. The result will be a a timely, extensive, and exhaustive presentation of consumer sentiments, past and anticipated buying behaviors, and reliable trend forecasts. The cost for the 2006 Year-in-Review Report is $595.
To reserve a copy of the 2006 Year-in-Review Report, please contact us.
For a complete listing of JCOC Research, go to JCOC.info.
Back to Top
We are constantly trying to improve our newsletter, both for content and visual presentation. Your input is essential. Please help us with a special study about our newsletter by clicking the button below:
Do you know of someone who could benefit from receiving our newsletter and by viewing our jewelry industry studies? Your referrals and introductions are greatly appreciated. Let us know.
To view the latest reports, visit JCOC.info.
Back to Top
The JCOC’s exclusive Report Subscription Service is the industry’s most valuable consumer market intelligence source and provides the information needed to grow your business and to increase your profits. For the month of December only, you will be able to get the power of critical jewelry consumer market intelligence plus unfettered access to our vast arsenal of archived JCOC reports and studies for only $995, a $500 savings from the regular price.
Why would you spend and spend on a marketing program intended to grow your business if you don't have the complete composite picture of your end-user, your reason for being. With a JCOC Report Subscription, you will be able to access both current and past reports, whether to investigate a particular topic or to research the industry as a whole. Drawing upon the 100,000+ JCOC consumer panelists from North America and Canada, the JCOC offers powerful research and barometers of the retail jewelry market. Join today and let the JCOC be an integral resource for your business.
We have the information, and now we have the price to make it yours.
Act Now for the Special Holiday Subscription!
For more information contact Marty Hurwitz at mhurwitz@mvimarketing.com or 805-239-2994 ext. 101.
To take advantage of this Special Report Subscription Sale, click here! JCOC.info.
Back to Top
Self-service market research. Such a simple idea. And now it's yours to use with JCOC's AutoPilot. Valuable quantitative consumer market research for the jewelry industry is just a few mouse clicks away with JCOC AutoPilot. This exclusive self-service online technology for targeted high-speed market research is available for a FREE trial to jewelry trade professionals and the media at jcoc.info.
To sign-up for a FREE 5-day trial, visit the AutoPilot homepage. Fine jewelry designers, manufacturers, retail jewelers, and other interested in the jewelry industry now have the ability to test products and marketing collateral (including logos, advertisements and brand initiatives) with over 100,000 U.S. and Canadian consumers who are panelists of the JCOC, an e-panel that tracks fine jewelry and watch trends. JCOC AutoPilot is easy to implement anytime via user-friendly templates and pre-defined questions, and cost effective with prices starting at $249 for a single question—don ‘t forget your FREE trial. Demographic add-on questions, additional analysis filters, and single cross tabulations are priced at $99 each (additional pricing options and details can be found at www.jcoc.info).
All you need to do is register on the JCOC website. This exciting offer will provide for one free study within five days following the user ‘s initial registration on the JCOC AutoPilot landing pad, excluding add-ons and analysis filters.
To take advantage of this Special Report Subscription Sale, click here! JCOC.info.
Back to Top
Mystery shopping is an evident link to consumers' experience and satisfaction and an incredible marketing tool for a savvy business to use. As consumers‘ approach to retail businesses has evolved and changed, the methods needed to evaluate the consumer side of a business have also changed. Mystery shopping allows companies to evaluate all levels of a business’ interaction with the consumer, from telephone to online services to actual in-store experiences.
Often it is difficult to effectively evaluate your own company dynamics with respect to consumers. JCOC can build for you a Mystery Shopping program specifically geared toward your business and its needs. Contact us today to get the answers you need.
To learn more about Mystery Shopping, contact jcoc.info JCOC.info.
For more information about the Voice of the Jewelry Consumer, please contact Amy Arena at either amy@mvimarketing.com or (805) 239-2994, x103.
Back to Top
| 
