Jewelry Consumer Opinion Council & Jewelry Industry Opinion Council

Supplying market intelligence to both sides of the jewelry industry. We know the market.

JCOC was founded in 2001 with the mission of providing the gem and jewelry industries with fast, efficient, effective, and powerful business and market intelligence about their jewelry products and their respective end-use consumers. JCOC, through its parent company MVI Marketing Ltd, succeeds through industry experience and wisdom.

JEWELRY CONSUMER OPINION COUNCIL® (JCOC)

The JCOC has at its core three strategic goals:

(1)  Assist the jewelry industry in fully understanding of the jewelry consumer;
(2)  Help the jewelry industry achieve better sell-through of product and improvements in inventory management ; and
(3)  Provide the jewelry industry with strategic insights from the marketplace.

JCOC is an Internet-based e-panel and market research analysis system working exclusively for the gem and jewelry industries, and is comprised of a sampling panel of jewelry consumers throughout North America and Canada that represents all ages, genders, income levels, buying categories and geographic regions, all accessible via e-mail for fast and efficient analysis of quantitative market perspectives in real time.

JCOC provides a fast and efficient method for learning what consumers have to say about the key marketing variables, including advertising, brand, pricing, product, service, channels, and styles. An ideal instrument for tracking studies of brands and brand equity,  JCOC is perfect for customized research projects, overnight studies, regular monitoring of issues, and low cost participation in omnibus studies.

JCOC will work with you to define your information needs and ensure you ask the right questions of the right people. JCOC will develop your study questionnaires, gather your data, prepare your analysis and present a detailed report for you complete with our strategic recommendations. With most studies completed within four weeks time, JCOC also provides 60 days of additional cross tabulation and analysis FREE with every project.

JEWELRY INDUSTRY OPINION COUNCIL (JIOC)

For designers, manufacturers, mining companies, and trade associations inside the jewelry industry and for those companies outside the industry that wish to study industry-specific issues, the Jewelry Industry Opinion Council (JIOC) maintains the industry's most detailed and segmented data base of companies in every segment of the product pipeline.

JIOC will access key personnel from any company within the gem and jewelry industries via email and telemarketing.

JIOC studies can test designs with retailers, new product concepts with manufacturers, and assess industry perceptions and preferences for a range of critical issues facing the businesses which make up this diverse and growing market sector.

JIOC's team of top researchers and statisticians will work with you to ensure that you are asking the right questions of the right people. All resultant data can be segmented by any sector of the industry you require and/or any level of personnel at companies within the responding organizations. JIOC analysis is both powerful and insightful and will provide hard core strategic action steps for you.

The JCOC and JIOC are the ultimate tools for predicting market behavior instead of reacting to it.

For more information about JCOC, JIOC and JIOC industry-specific studies, please contact Marty Hurwitz at 805-239-2994 x101 or mhurwitz@mvimarketing.com for a FREE web demonstration.